by Salman Hameed
If you are in the area and have survived the recent snow storm, then you have the opportunity to attend a fantastic lecture tomorrow (Tuesday). Our speaker is Joshua Green and he will be talking about the politics and popularity of online videos. This lecture is organized by Center for the Study of Science in Muslim Societies (SSiMS). We are currently analyzing online Islam and Science videos, and this talk is part of this project (even though the talk itself will probably not say much about religion at all). In any case, if you are interested in understanding popularity of online videos, then come to the talk tomorrow. Here are the details:
The Center for the Study of Science in Muslim Societies presents:
If you are in the area and have survived the recent snow storm, then you have the opportunity to attend a fantastic lecture tomorrow (Tuesday). Our speaker is Joshua Green and he will be talking about the politics and popularity of online videos. This lecture is organized by Center for the Study of Science in Muslim Societies (SSiMS). We are currently analyzing online Islam and Science videos, and this talk is part of this project (even though the talk itself will probably not say much about religion at all). In any case, if you are interested in understanding popularity of online videos, then come to the talk tomorrow. Here are the details:
The Center for the Study of Science in Muslim Societies presents:
“Popularity, Politics and Online Video,” a
lecture by Dr. Joshua Green
Tuesday, February 9, 5:30 pm
Hampshire College, Franklin Patterson Hall
(FPH), East Lecture Hall
Abstract: YouTube is just
over 10 years old, and alongside its growth, we’ve witnessed the
growth of a wholly new publishing form. Even more so than the
video camera, online platforms like YouTube have made
video interactions everyday. Once a rarified medium requiring
professional equipment and expensive distribution means,
publishing video to a global audience is now well and truly an
ordinary activity. And increasingly, it is an activity that
invites conversation rather than mere broadcast. The rapid rise
and incredible ordinariness of online video has helped redraw our
understanding of what it means to be a successful “broadcaster.”
Industrial practices for creation and measurement have been turned
on their head. Who an audience is and what their role should be
have shifted thanks to “new” expectations about participation and
the possibility of connecting with very large or very tiny groups
of people.
In this talk we’ll engage with how we
understand success and popularity when it comes to online video?
What shifts to industrial and cultural practice are taking place?
Do amateur and professional notions of success align? Should
they?
Bio: Joshua Green is VP of Digital
Strategy at Arnold Worldwide, an advertising agency in Boston, MA.
His experience includes developing consumer-facing online and
mobile products and helping create the organizational changes to
realize them.
He holds a PhD in Media Studies from the Queensland
University of Technology in Australia. He is coauthor of
Spreadable Media: Creating Value and Meaning in Network Culture
(with Henry Jenkins and Sam Ford, NYU Press 2013) and YouTube: Online Video and Participatory Culture (with Jean Burgess, Polity
Press 2009).
This event is made possible by a grant from the
Templeton Religion Trust. For more information on SSiMS, please
visit www.hampshire.edu/ssims/.
SSiMS recently released the Science and Islam Video Portal with
evaluations of videos.
The lecture hall is accessible. If you need special
accommodations, please contact Hampshire College’s Disability
Services Office, 413.559.5423 at least one week prior to the
event.
If you have any questions, please feel free to contact me.
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